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Advocate Sales Team

  • Shane Sponagle
    Vice President, Sales

    Shane has a unique blend of business acumen. His marketing, creative and communications background has allowed him to craft one of the best customer service and sales teams in the industry. With a reputation for an authentic and straight-forward approach and an ease with people and management he is able to break down barriers where other sales professionals may struggle. Shane gives equal energy to all of his clients and his team and has raised the bar on sales performance. As a Vice President in the Advocate family there are few, if any aspects of operations that he doesn’t understand. He has the ability to assist clients in developing their vision and business strategy and to give them the Advocate best with the cost containment that everyone is seeking today.
    Shane is a master of work life balance. He is as much at home in a sales meeting as he is on the bench coaching his youngest son’s hockey team or teaching his oldest boy guitar while entertaining everyone with his sought after humor. He is very involved in his community and has taken a walk where few brave to go as President of the local Minor Hockey Association and Co-Chair of the community arena’s Corporate Capital Campaign.

    P: 902 485-7306#1484

    C: 902 396-7968



Newfoundland and Labrador

New Brunswick

  • Tom Badger
    General Manager / Directeur Général

    Tom is a collaborative and enthusiastic leader with over 30 years of sales, sales management and marketing experience in the publishing and commercial printing sectors. His genuine customer focused work ethic shines through with his drive to provide results driven solutions for clients and business partners.

    As General Manager of Advocate Printing, Dieppe, New Brunswick location, Tom works with his team to create lasting strategic partnerships with local businesses, supporting important community initiatives and organizations that strengthen our community.

    He is well known for his community dedication, serving on many volunteer boards and community associations including: Greater Moncton Chamber of Commerce, Friends of The Moncton Hospital, Moncton Industrial Parks and Greater Moncton S.P.C.A.

    Tom relocated to Moncton from Saint John in 2005 with his wife Kelly of 28 years along with his daughters Chelsey and Lindsey.

    Tom enjoys spending quality time with friends and family and is particularly interested in lending a hand to those in need. Playing acoustic guitar is a favourite past time.

    P: 506 857-8790#1202

    C: 506 851-9143



    Advocate Printing - Dieppe, NB

  • Sue Ellen Richards
    Business Dev Manager NB

    P: 506 654-1303

    C: 506 654-1303



  • Tim Hicks
    Sales Representative / Service Des Ventes

    P: 506 857-8790#1207

    C: 506 381-3809



  • Tracy Murray - bilingual
    Marketing Advisor / Service Des Vente

    P: 506 857-8790#1204

    C: 506 381-1727



  • Jackie Richard
    Customer Service/Service À La Clientèle-Bilingual

    P: 506 857-8790#1201



Nova Scotia and Prince Edward Island

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