Core Corporate Leadership

Our leadership team is an experienced, hands-on group that enjoys problem solving and engages in a global vision. An open-door policy throughout the organization makes managers available for fast flexible decisions. We are very proud of our collective accomplishments and are eager for growth and advancement. Expect integrity and commitment to your success.

Division Leadership

  • Tom Badger
    General Manager / Directeur Général

    Tom is a collaborative and enthusiastic leader with over 30 years of sales, sales management and marketing experience in the publishing and commercial printing sectors. His genuine customer focused work ethic shines through with his drive to provide results driven solutions for clients and business partners.

    As General Manager of Advocate Printing, Dieppe, New Brunswick location, Tom works with his team to create lasting strategic partnerships with local businesses, supporting important community initiatives and organizations that strengthen our community.

    He is well known for his community dedication, serving on many volunteer boards and community associations including: Greater Moncton Chamber of Commerce, Friends of The Moncton Hospital, Moncton Industrial Parks and Greater Moncton S.P.C.A.

    Tom relocated to Moncton from Saint John in 2005 with his wife Kelly of 28 years along with his daughters Chelsey and Lindsey.

    Tom enjoys spending quality time with friends and family and is particularly interested in lending a hand to those in need. Playing acoustic guitar is a favourite past time.

    P: 506 857-8790#1202

    C: 506 851-9143



    Advocate Printing - Dieppe, NB

  • Bruce Murray
    Director of Photography

    After a 10 year career in the music industry on the east coast, Bruce moved to Vancouver and took on Photography full time. In 1994 he was lured back to the Maritimes by an offer to open a commercial studio to service the clients of Advocate Printing & Publishing. Starting with just himself and an assistant, Bruce has grown VisionFire Commercial Photography into a full service commercial studio with three photographers, a videographer and support staff that create images and corporate video projects for some of Canada’s top companies. “I love commercial photography because of the variety,” says Bruce, “On any given day I never know whether I am going to be up in a helicopter or down in a mine, or photographing jewellery, seafood or sports-cars.” When not in the studio, Bruce loves to travel with his wife Christina and their children Carson and Madison. Bruce and Christina have run 20 marathons around the world Bruce also performs and records as a drummer with the rocking blues band, ‘Ghostrider & The 
'Allied Horns'.

    P: 902 485-7313#1412




  • Jamie Playfair
    Creative Director

    With over twenty five years in the print industry, Jamie has been responsible for the concept and award-winning development of design projects, as well as art directing photographers, other designers and production artists. Throughout this time, he has honed his skills as a traditional designer and maintained a keen interest in the advancements of marketing-focused design and communications technology. Today, his expertise lends itself to strategy and brand development, in print and online. Jamie has been part of Advocate Communications Group since its inception in 1995.

    P: 902 752-2722 #7224



    Advocate Communications Group

  • Randy Hogge
    Production Manager

    Randy and his team are constantly working on strategic partnerships within the community. These relationships along with expertise and extensive knowledge of the printing industry are the corner stones of his success. He is key in leading innovation in the 150 year old business while hanging on to the important aspects of the company legacy in Atlantic Canada.
    Randy is a member of the Chamber of Commerce, past president of his local curling club and active in a number of other community based initiatives.

    P: 506 466-9950#1319



    St. Croix Printing - St. Stephen, NB

  • Darren Oakes
    General Manager

    Darren Oakes understands distribution. He has been in the business for 37 years. He had ten of those years under his belt when Advocate bought Flyers Services in 1989 and he has been manager of the Kentville based operation ever since. He works with a team of seven full time and ten part time employees. He says he likes the feeling of satisfaction that comes from working together to accomplish their goals and providing effective customer service.

    P: 902 678-9217#1704